Playing an instrument or making music was always done by the talented musicians...The jukebox and the mp3 player gave us more individual control of what music we listen to and more and more computer based systems give more people the chance to do their part.
Design is where everything starts. Design Thinking and Design Management are some of the most powerful techniques for improving the way that our meetings and events look and feel. Every planner or producer should know the basis of these principles.
Horge Perez is director of innovation at the I+ED Lab network. His experience includes the Benetton controversial pictures period, BMW and other large brands. Horge loves meetings and events because they have it all for innovation; both the ‘AHA and the WOW’ as he will explain in his presentation. Horge heads the design department at IED Barcelona.