Oct. 11, 2013 — Advertising uses repetition to increase consumers' preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for novel brands, excessive exposure and repetition is necessary to establish the brand name in the first place. Remember your initial irritation upon encountering the names YAHOO, GOOGLE and WIKIPEDIA for the first time; now they are imprinted in your brain.
Robert Keith Collins, an assistant professor of American Indian studies, found that students' test scores and comprehension improved dramatically when captions were used while watching videos. The tool is often utilized for students with learning disabilities, but Collins says his results show captions can be beneficial to all students.
Why are weak ties more helpful?
Because typically our strong ties (close friends and family) are living and working in the same spaces, and exposed to the same information and opportunities. It’s when we meet new people or get reacquainted with someone that we haven’t seen in a while that we hear new options and perspectives. It’s when we step out of the familiar into the unfamiliar that’s where we find new opportunities.