- The use of digital solutions in the event industry is on the rise
- Digitalisation is predominantly spreading throughout event marketing and event organisation
- There is a large gap between what attendees want and what organisers offer
- Three-quarters of organisers could meet their goals
Are you a student looking for a challenging experience within the meetings industry? HERE IS YOUR CHANCE: join the FRESH team and be part of the unforgettable FRESH Conference.
At ibtm world, the session "Doctor’s orders: What physicians really want from events" presented the key findings from powerful new research conducted by American Express Meetings & Events. The goal of this research was to understand what physicians want and expect from the meetings they attend.