Meeting Design Institute Programme during IMEX Frankfurt

Heading to IMEX Frankfurt and looking for inspiring education on meeting design?

Here is your chance: join the Meeting Design Campfire sessions, it's free and no pre-registration is required.
Meeting Design Campfire is located at the Meeting Design Stand D777. You will get a chance to participate in the engaging education sessions but also discover new tools for meeting design. See the detailed schedule below and save these sessions in your diary!

Meeting Design Campfires at IMEX Frankfurt 2019

Tuesday, May 21

10:30 – 11:00
Event planner 2.0: when planners become more strategic
The planner's role is rapidly changing, from event organiser to a role that requires more analytical thinking and design know-how to engireer engaging events. Discuss this transformation and the renewed focus on content to create new event expereince. 
Learner Outcomes:
  • Discover how to become more efficient at planning events
  • Understand the new focus on event design and how you are becoming facilitators of interaction
  • Find out how to use technology to improve collaboration and engagement during events


     Avner Cohen Solal
11:30 - 12:00
The art of conference programming: all you need to know about abstract management
Putting on a conference or meeting where there will be speakers is no easy ask. It can be tough to manage the many abstracts coming from various speakers across the globe. The success of your conference is riding on selecting the correct speakers.
Learner Outcomes:
  • Understand how to set up a successful request for proposals and find the right speakers for your event
  • Implement a seamless reviewing process to identify the best presentations for your programme's sessions
  • Identify the right technology tools to publish the event programme
    John Martinez
12:30 – 13:00

Making event tech work on a budget
If your event is small or new on the market, you may not have a big budget to blow on state-of-the-art event technology. But who said that tech at events always has to come with a large price tag? Explore some clever strategies to leverage event tech on a budget.

Learner Outcomes:
  • Learn how to evaluate what tech you actually need
  • Understand how to get the most out of your event tech package
  • Discover how to make sure your investment in tech pays off


    Thorben Grosser
13:30 – 14:00

Simultaneous interpretation - anywhere, anytime, for everyone
Several platforms for remote simultaneous interpreting (RSI) operate in the market for conference interpreting. Interpreters work remotely and conference delegates use their smartphone or traditional headsets as receivers

Learner Outcomes:
  • Find out how RSI can cut dramatically costs at your event
  • Discover how to hire interpreters at short notice from anywhere
  • Understand how RSI boosts engagement at events and meetings


    Kim Ludvigsen




14:30 - 15:00

How can face recognition boost your event experience?

Face recognition technology can empower you with the isnight you need to better understand the value created for sponsors and how attendees behave at your events. Discover best practice for using face recognition to make your events more engaging

Learner Outcomes:
  • Learn how to use data to personalise the event experience
  • Discover how to update your personalisation strategy
  • Find out how to construct a user profile using attention-based metrics



Danny Stevens    Fielddrive

15:30 - 16:00

The tech-path: Finding the right tech for the right event

Overcome your tech confusion. Discuss your meeting or event's goals and discover the right kind of tools for your event. Find out how tech can have multiple purposes. 

Learner Outcomes:

  • Find out what goals can use tech to succeed
  • Discover your tech requirements
  • Learn how to integrate tools to simplify this for your audience

Tim Schlueter





Wednesday, May 22

10:30 – 11:00
Who is responsible when things go wrong?
Understand the importance of event insurance and good risk management. Explore examples of the various types of cover and instances of real-life claims.
Learner Outcomes:
  • Understand the reasons for insuring your event
  • Learn when you should be insuring your event
  • Discover what you should insure against and for how much


     Terry Waller
     ARC International
11:30 – 12:00
Goodbye event app: Why association apps are the future
Explore how mobile apps are shifting from being a handy add-on at events to a growing strategic tool for associations behind them
Learner Outcomes:
  • Discuss why stand-alone event apps are becoming something of the past
  • Discover how associations can employ event apps more strategically
  • Learn how to engage conference participants beyond the event



     Nuria Kluft
     Conference Compass
12:30 – 13:00

Presentation strategies: Key insights for advancing audience engagement
Using three effective strategies for building presentations, you'll learn pratical tips to help your presenters shine and to make it easier for audiences to follow along.

Learner Outcome

  • Find out how to use the presentation triangle
  • Learn how to identify the right content, style and approach
  • Learn how to focus on the presentation form and structure and how to use a repeatable framework


  Jeff Bateman
13:30 - 14:00

Events as communities: The building blocks for lasting success

Events are the last authentic marketing channel. Discover how to prioritise the attendee experience from the moment someone registers through the last day of programming.

Learner Outcome:

  • Learn how to build experiences with the attendee at the centre of your strategy
  • Learn to use technology to facilitate face-to-face interactions and empower your stakeholders to make meaningful connections
  • Foster a sense of community around a shared purpose and design experiences to help attendees accomplish their goals

Lawrence Coburn


14:30 - 15:00

Viritual and hybrid meetings - how can we guarantee success?

Meeting formats are constantly changing and planners like you need to stay up-to-date. Many changes are driven by technology and the need for digitalisation. More planners are willing to try new technology and formats, but how do we guarantee ROI when switching to hybrid meetings?

Learner Outcome:

  • Find out the possibilities of virtual and hybrid meetings
  • Learn how to define what works and what doesn't when this format is applicable
  • Discover how to enhance on-site experience and engage the audience

Nienke Verwer

ABBIT Multi-Hub Meetings

15:30 - 16:00

Using augemented reality for team building

Discuss how augmented reality (AR) technology can help meet customer nees and increase engagement with team building activities. Examine the possible applications of AR in your company.

Learner Outcome:

  • Understand what AR is
  • Find out how to use AR for communication and engagement
  • Discover the possibilities of AR

Albert Roca

Moove Team


Thursday, May 23

10:30 – 11:00
Getting your participants to participate

Managing the logistics of events can be overwhelming, but one thing that is difficult to control is audinece participation. How can you empower participants to interact with each other? How can they contribute to making your events better for everybody involved?

Learner Outcomes:
  • Learn how to design a good end-to-end experience for your participants
  • Find out how to encourage audience interaction
  • Discover how technology can help to manage all this when your schedule is already full



     Martin Klofver
11:30 – 12:00
How to plan events that drive sales
Companies are turning to events as an important part of their marketing mix. But if not designed correctly, these events won't drive measurable results. Find out how this can be avoided.
Learning Outcomes:
  • Discover the most valuable benefits of event marketing for brands and companies
  • Find out how to align event strategy with the company's sales goals
  • Understand the steps to planning an event that drives real value and measureable business results
     Mauricio Palacio


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