International Master Class on Meeting Design in South Africa

2-day Masterclass on meeting design gets an amazing 92% overall score from its 30 participants
This two-day Event Architecture International Master Class took place In June 2017 in Pretoria, South Africa, co-hosted by the Southern African Association for the Conference Industry in collaboration with Conference Consultancy South Africa as part of the Event Architecture Workshop Series.
Meeting Architecture is the profession of designing and executing meetings, conferences and events based on measurable objectives. Meeting professionals are affected by many influences. Meeting planners are required to innovate and overcome those challenges by delivering the required results. This International Masterclass addresses this matter and offers solutions.
A broad range of topics around mapping objectives (Meeting Architecture Process), interaction, meeting formats, session techniques, the toolbox, technology, hybrid meetings, co-creation, presentation improvement and more were on the menu. Much of it was hands-on or at least a demonstration. Participants were confronted with new formats, smart techniques and innovative tools, used for design, execution and measurement. 

The 30-people group represented an interesting mix of meeting professionals


This International Masterclass was based on the highly acclaimed 5-day certificate course offered by the Meeting Design Institute that has a strong focus on objective identification, design-based-on-objectives, execution and measurements of action, impact and return-on-investment.






Boosting peer-to-peer learning with several group discussion activities in different formats


Hands-on training in Meeting Design by experiencing formats like the fishbowl
The trainer was Maarten Vanneste CMM, author of the game changing book “Meeting Architecture, a manifesto”. Maarten Vanneste has been active in the industry since 1982. His background is Meeting Design, AV and Technology. In 2011, in Orlando, Florida, he was the recipient of the MPI Rise Award for Industry Leadership. He is a CMM and a CMA.
I want to thank you for the time you have taken out of your busy schedule to travel to South Africa. It was certainly a highlight to listen to your presentations at the SAACI Congress and then to engage again during the International Masterclass. Your master class presentation had 100% satisfaction rating, with a 91% rating as excellent. This is remarkable! We are deeply appreciative of the knowledge you shared with us.
Pieter Swart, Business Events Strategist & Managing Director at Conference Consultancy South Africa Ltd, Pretoria, SOUTH AFRICA  Tel: +27 (12) 349 2301
Group photo after two intense days of training on Meeting Design.
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