The mastery of event planning comes with experience, making tons of mistakes along the way and having a trustworthy set of tools. But not all people or marketing teams have the luxury of being able to take their time and deepen their logistic skills. Although there may be no formula on how to set up and manage exceptional events, there are plenty of steps you can successfully follow without having a planning background.
The three dimensions of a high-quality event
A high quality event is the combination of three aspects: flawless logistics, an impactful experience and massive value (whether in terms of content or networking opportunities)
Flawless logistics refers to the attendee journey and how easy it is for your guets to interact with the event environment and elements. This part starts long before the event itself, with the websit and the registration and payment procedurse.
An impactful experience, on the other hand, involves the emotional component of your event. Massive value needs to answer the question: Why should people attend? From the caliber of the speakers to the type of prospects they'll be able to met at your event, there's several attendanc reasons you could explore, making sure your guests will get what they expect.
Tip #1: Focus on providing meaning
Every attendee has a hidden agenda or a series of expectations they want to meet. Analyze people's motivations and identify ways in which you could bring value. For example, you could deploy two plans, one involving the networking experience and onee focusing on the content quality.
Tip #2: Pay careful attention to details
Never underestimate the power of sticky notes. Write down everything, even the smallest, most oblivious details. This way, chances are you will not forget as much as expected.
Tip #3: Standardize the event management procedures
Most planning logistics are the same. Starting with the event website and finishing with the neetworking interactions, you will be seetting up the same dynamics. To keep it simply, it is good to come up with a planning protocol that will enlist all the required steps, possible changes and best ways to achieve your desired results.
Tip #4: Digitize and automate the event logistics
If you want to avoid doing heavy and repetitive work when planning an event, you must equip yourself with powerful tools, such as an event management software programme that integrates all the features you need.
Tip #5: Be prepared for everything
Not having backup plans and alternative options for everey part of your event can cause big troubles. Make sure you have a detailed plan of your event management process as well as a contingency plan. Also, having the right team for the entire process is one of th most essential pieces. It only takes one stage to be carried out incorrectly for the whole event to go down the tubes.
High-quality events combine flawless logistics, impactful attendee experiences and the massive value your brand can provide. So if you focus on these three aspects and align thm with your vision and your guests' expectations, you will be able to achieve excellence as welel as your business goals.