Engagement is like a roller coaster. Just when engagement is reaching its peak, there comes a moment when it drops. With endless ways of interacting with the app it's not only important to see how your participants engage on the app, but also to see how they spend their time inside the app. Pinpointing popular navigation patterns, drop off points or bottlenecks within your event can reposition elements within your app to navigate your participant's journey so they stay engaged. Pierre Metrailler, CEO at SpotMe shares how to optimize content effectiveness, boost participant engagement and track Navigation Behaviour Patterns to help you understand how participants consume and interact during an event.
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