Trying to keep track of all the latest event tech innovations can get overwhelming.
We all have our go-to pieces of conference tech—by now, an event app is standard at most enterprise events of any size, and personally, I will cling to Google Drive until the robot apocalypse—but there are just so many different forms of technology that are meant to give your conferences a boost.
So with an eye towards the conference tech innovations we’ve all been talking about, here are the top 5 tech trends that you should be considering:
1. Live Streaming
Facebook has it, Twitter has it. Snapchat is a gimme. Even LinkedIn is starting to get in on the live streaming party—but is it worth having at your event?
Don’t underestimate the power of FOMO (fear of missing out), or the ability of shareable, short-lived content to drive people to engage in the moment. The beauty of live streaming is that you don’t even have to do it all yourself. Encourage attendees to stream, suggest streams for other attendees to follow, and you’ll have created a force of free publicity and self-sustaining engagement.
2. Engagement Tools
And I don’t mean for putting a ring on it. Attendee engagement at face-to-face conferences and meetings has never really gone out of style. It’s just a given that you need it. That said, there are always interesting conference tech tools to help you out, including:
- Gamification (this can be done with an event app, or even in the old fashioned way—scavenger hunt anyone?)
- Beacons (the concept of walking up to a booth and having the relevant documents pop up on my phone has not yet ceased to be amazing)
- CatchBox (a soft cube-shaped microphone you can throw around to attendees at a Q&A or audience participation session. How cute is that?)
- Social Wall (Official hashtag + tagged content going up on a screen for everyone to see = happy attendees who are more active on social media)
3. Biometric Security
Security is a huge consideration for events, especially at the enterprise level. Passwords are getting more and more complicated to try and combat high-level security risks.
So it’s no surprise that some developers are turning towards biometric security to keep sensitive information under virtual lock and physical key. Fingerprint login has been around for years, but now it’s finally entering the events space. Forget complicated passwords with endless character requirements—now all it takes is the touch of a finger.
4. Sentiment Analysis
Let’s face it—social media can be overwhelming. When all your attendees are tweeting 140 characters a minute, tagging your company and using your hashtag and filling up your social wall, it’s almost impossible to keep track of what everyone is saying.
That’s where sentiment analysis comes in. There are free online platforms that will show you the general sentiment—positive or negative—around keywords, as well as paid services that can help you look deeper into the social media activity of your attendees.
5. What about VR?
It’s the new big thing that everyone is talking about. Being able to put on a visor and get transported into a new place or situation is incredible. Pokemon GO showed us the power that augmented reality (AR) has to motivate and engage people.
That said, while hotels are starting to use VR to give site tours, and VR is starting to show up at tradeshows, it may be a few years before we have the infrastructure and availability to regularly implement it at conferences and events.
This article was written by:
Grace is part of QuickMobile’s marketing team, responsible for social media, digital copy, content creation, and a variety of other tasks that generate and convert leads.